REDUCE PRODUCT RETURNS

By explaining your product much better

Why customers return products?

CE research data from Parks Associates finds that 36% of US households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as the reason. 

Indeed, there are many reasons why would someone return a product. But two stand out of the rest: a misunderstood product description, and a complex installation procedure.  

Cognility can help in resolving both problems.  
Let your experts help answer open questions to expand
and improve your knowledge base and solving tasks.

Video product discovery

The customer journey starts before purchase. Consumers look for information online, and video reviews have a significant impact on purchasing decision. It provides a good description of the product and the ability to understand how it really works. What if those reviews would conversate with the users?

Journey assistance

Cognility’s solution runs with your customer is. From landing pages to product purchase, to installation procedure and to day-to-day questions – Cognility’s product assistant helps users, increases satisfaction and importantly – reduces returns.

Let your experts help answer open questions to expand
and improve your knowledge base and solving tasks.

Request A Demo

Contact us to get a demo

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