By explaining your product much better
CE research data from Parks Associates finds that 36% of US households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as the reason.
Indeed, there are many reasons why would someone return a product. But two stand out of the rest: a misunderstood product description, and a complex installation procedure.
The customer journey starts before purchase. Consumers look for information online, and video reviews have a significant impact on purchasing decision. It provides a good description of the product and the ability to understand how it really works. What if those reviews would conversate with the users?
Cognility’s solution runs with your customer is. From landing pages to product purchase, to installation procedure and to day-to-day questions – Cognility’s product assistant helps users, increases satisfaction and importantly – reduces returns.
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